project whimsy

the importance of whimsy

Curiosity, playfulness, and expression

are key attributes to humans that are inherent to the way we interact with ourselves and the world around us. Unfortunately, when you grow up in the West, these things are beaten out of you. They’re framed as being only for small children and their importance is diminished. in the hectic modern world, playfulness in adulthood is not only therapeutic but an act of resistance in the face of a system that requires us to leave behind our sense of whimsy.

what is a minky?

The "Minky" is a fluffy larger-than-life bucket hat designed by creative "Espi Love". They symbolize reconnecting with your inner child who wasn’t afraid to be whimsical.